Team Purpose To Growth

Using Purpose to Unlock Innovation (Part 3): From Team Purpose to Growth

Purpose sets teams in a “stay ready” mindset, and hard work leads, with the least resistance, to innovation.

When I was with Nokia in 2002, I joined an internal innovation project to improve IT services experience by leveraging self-service.

I felt like Bill Murray in the movie, Groundhog Day, reliving the same meetings repeatedly.

Not only was the project team in meetings all day, we were addressing similar issues dressed up in another meeting. It would take three weeks of discussions to agree on one slide.

Nothing got done.

Lack of Clarity

Change is tough when there’s no clear answer. The lack of clarity led to silent infighting and internal resistance to fight the status quo. The team genuinely cared for each other. However, in wanting to be nice,  we swept problems under the carpet instead of addressing them directly.

Shortest Path to Innovation

As Bill McDermott, SAP CEO, shared in an interview with Imperative, “None of us are as smart as all of us”. A team purpose brings your team’s best ideas on the table and creates a sense of ownership and urgency.

When a team lead themselves through change together towards a shared purpose, they will fight the status quo to innovate rapidly, engage customers better and deliver results faster. This puts them in a “stay ready” mindset, and hard work leads, with the least resistance, to innovation.

In the end, Nokia failed to hit its business outcomes. Our silent infighting, internal resistance to fight the status quo became our competitor’s advantage.

Don’t wait for bolts of inspiration to hit you from above. The inspiration is lying dormant within your team, waiting to be unleashed.

Join the free webinar on “Using Purpose to Unlock Innovation” to learn how you can unleash your team’s performance and growth in less than 1 day. Register here.

More on this series:

Part 1: Why Aligning Purpose Matters for Innovation

Part 2: From Personal Purpose to Impact

Part 3: From Team Purpose to Growth

When I was with Nokia in 2002, I joined an internal innovation project to improve IT services experience by leveraging self-service.

I felt like Bill Murray in the movie, Groundhog Day, reliving the same meetings repeatedly.

Not only was the project team in meetings all day, we were addressing similar issues dressed up in another meeting. It would take three weeks of discussions to agree on one slide.

Nothing got done.

Lack of Clarity

Change is tough when there’s no clear answer. The lack of clarity led to silent infighting and internal resistance to fight the status quo. The team genuinely cared for each other. However, in wanting to be nice,  we swept problems under the carpet instead of addressing them directly.

Shortest Path to Innovation

As Bill McDermott, SAP CEO, shared in an interview with Imperative, “None of us are as smart as all of us”. A team purpose brings your team’s best ideas on the table and creates a sense of ownership and urgency.

When a team lead themselves through change together towards a shared purpose, they will fight the status quo to innovate rapidly, engage customers better and deliver results faster. This puts them in a “stay ready” mindset, and hard work leads, with the least resistance, to innovation.

In the end, Nokia failed to hit its business outcomes. Our silent infighting, internal resistance to fight the status quo became our competitor’s advantage.

Don’t wait for bolts of inspiration to hit you from above. The inspiration is lying dormant within your team, waiting to be unleashed.

More on this series:

Part 1: Why Aligning Purpose Matters for Innovation

Part 2: From Personal Purpose to Impact

Part 3: From Team Purpose to Growth

 

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About Roger Grant, CEO of PERSONNA

Roger helps organisations turn ideas into real business impact. The change comes from the inside out.

He has more than 20 years of experience leading large diverse teams to create innovative customer-centric technology services, including the launch of Nokia’s first enterprise mobile device support service.

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